QuiCR (kwikr) v.t. The act of using crowds to provide instant responses on your service or product.

Why use QuiCR?

Obviously before signing on the bottom line, you need to know the value proposition. What can QuiCR do for your company?

Our focus is on getting you instant feedback from your customers. Happier customers are more likely to use your services again in the future. It's cheaper to retain a customer than it is to find a new one. Customers who are dissatisfied are less likely to return. Customers who have a positive experience and feel like you care about their issues are more likely to return. It's as simple as that.

But there is of course more. By learning about maintenance issues earlier, you can often nip the problem in the bud. Perhaps that A/C issue your customer just reported can be fixed easily and quickly now, but if you don't find out about it for another two weeks it means a flooded room or costlier repairs. Think how quickly earlier detection can pay for itself!

In addition, you may learn that you have a fundamental problem that is being masked by the lack of reporting. If only 1 out of 10 customers are reporting a bad light, but it turns out that every time you're replacing the light it's burning out a day later because of faulty wiring, it may be quite a while before you learn the real problem. Or perhaps you learn that brand of lightbulbs may have been cheap to buy, but you're going through them faster than you should be and it's time to switch brands.

Leverage your employees. In today's economy, you want to get the most value out of your staff. But you don't want them to necessarily work harder, you want them to work smarter. They may be the best folks in the world and they may be doing all they can, but they don't always have the time to report the little annoyances your customers might see. Imagine if you're a hotel and you equip each of your cleaning staff with a smartphone and QuiCR. Now, as they perform their duties, they can instantly report an issue and your maintenance staff can fix the problem the same day, before the next customer checks in.

Finally, while we hate to bring up the subject, the fact is, not all of your employees have your best interests in mind. They may be skimping on things. Perhaps they're not cleaning the bathrooms in your store as often as they claim they are. Perhaps they're sneaking in an extra smoke break when they should be focusing on getting the hot food out to your customers. With more feedback from your customers you can find these folks and coach them on becoming a better employee.

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